Bobo Choses is one of my very favourite brands for the kids. Their campaigns are delightful and their collections full of really wearable pieces. For Spring Summer 18 they’ve chosen the theme ‘Neverending Summer’, and along with the garments, shoes, bags and checked hooded towels, Bobo Choses have released a picture book, as they do with every collection. Their petit book for SS18, also called Neverending Summer, is based on a fictionalised summer day in the young life of British primatologist, ethologist, anthropologist, and UN Messenger of Peace, Jane Goodall.
I asked the kids which pieces caught their eye in the Bobo Choses Spring Summer 18 collection.
Rose said: The bikinis! I’ve always wanted a bikini. And I like all the bags. But I would like that to be a bag (points at the picture above).
Me: That’s a cement block.
Rose: It would be good if it was a bag.
Max said: It’s all cool! I like the vibe.
Label: Bobo Choses
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